Let's cut straight to the chase. You've seen the price tag: $5,000. And your first thought was likely, "For what? A bunch of videos and some group calls? I can find that for free on YouTube." It's a sticker shock, and it immediately brings up a wall of skepticism. Is this a legitimate investment, or is it just another overpriced online course?
You're a business owner. You're wired to analyze ROI on every dollar you spend. You don't throw money at problems without understanding the value proposition, and you're rightfully questioning the value here. You've seen free support groups like AA, and you know traditional therapy costs a few hundred dollars an hour. So, where does the $5,000 figure come from?
The question isn't really, "Why does it cost $5,000?" The real question you're asking is, "Is it worth it for me?" You're weighing the tangible cost against an intangible outcome, and you're afraid of making a bad investment. You've probably invested in business coaches, marketing agencies, and software that all promised the moon and under-delivered. You're cautious, and you should be.
Here's the contrarian truth: asking about the cost is the wrong question. The right question is, "What is the cost of inaction?" You're looking at the $5,000 expense, but you're ignoring the six- or seven-figure bill that your drinking is quietly racking up in the background—in the form of lost productivity, missed opportunities, strained relationships, and declining health.
For the last decade, we've had this exact conversation with over 13,000 successful entrepreneurs and executives[1]. The men who hesitated on the price were the ones still focused on the expense. The ones who took action were the ones who understood the investment. They didn't see it as spending $5,000 to stop doing something; they saw it as investing $5,000 to gain a multi-million dollar advantage in their business and their life.
This article will give you a completely transparent breakdown of where that $5,000 goes. We're not going to sell you. We're going to open the books and show you the ROI, just like you would with any other business decision. Then, you can decide for yourself if it's worth it.
Table of Contents
- The Cost of Inaction: The Six-Figure Bill You're Already Paying
- What You're Actually Buying: It's Not a "Program," It's an Operating System
- Breakdown of the $5,000 Investment: Where Does the Money Go?
- The Coaching: Direct Access to a Team of Experts Who Have Been in Your Shoes
- The System: A Proven, Step-by-Step Playbook for High-Performers
- The Peer Group: The Unfair Advantage of a Curated Network
- The ROI Calculation: How This Investment Pays for Itself in Under 90 Days
- Your Next Step: How to Make an Informed Decision
The Cost of Inaction: The Six-Figure Bill You're Already Paying
Before we talk about the price, let's talk about the cost. The $5,000 is a one-time investment. The cost of your drinking is a recurring, compounding tax on your entire life.
You see the $5,000 as a new expense, rather than a solution to an existing, much larger expense.
Let's quantify it. If you're a business owner making $500k/year, you're making about $250/hour. If you lose just 2 hours of productive time per day to low energy, brain fog, or recovering from the night before, that's $500/day. Over a year, that's $182,500 in lost productivity. That doesn't even account for the strategic mistakes you make, the deals you lose because you're not sharp, or the cost of a potential divorce.
Reframe the $5,000 not as an expense, but as an investment to plug a $182,500 (or more) leak in your personal balance sheet. The ROI isn't just positive; it's astronomical.
This shifts the conversation from emotion to math. It's a language you understand. You would never tolerate a piece of machinery in your business that was operating at 60% capacity and costing you six figures a year. It's time to apply that same ruthless logic to yourself.
What You're Actually Buying: It's Not a "Program," It's an Operating System
One of the biggest misconceptions is that you're paying for a collection of videos. You're not.
You think you're buying information. Information is free. You can find videos on how to quit drinking all over the internet.
If information was the solution, you would have already solved this problem. You're a smart, resourceful guy. You've read the books, you've listened to the podcasts. The fact that you're still stuck proves that information is not what you're lacking.
You're not investing in information; you're investing in implementation, accountability, and transformation. You're buying a complete, done-with-you system designed to install a new operating system for your life. It's the difference between reading a book about flying a plane and having a flight instructor in the cockpit with you, guiding you through the storm.
This system is designed to force results. The daily accountability, the peer group, the expert coaching—it's a container built for transformation, not just education.
Breakdown of the $5,000 Investment: Where Does the Money Go?
To fully appreciate the value of the $5,000 investment, it is essential to understand that you are not purchasing a single product, but rather a comprehensive, integrated system composed of three critical components. Each component is designed to address a specific failure point in the traditional recovery model, and it is the synergy between these three elements that creates a result that none could achieve alone. This is not a menu of services from which you can pick and choose; it is a three-legged stool, and the stability of your transformation rests upon all three legs working in concert. The investment covers the expert coaching, the proven system, and the exclusive peer group, each of which plays an indispensable role in your success.
| Component | What It Is | What It Solves |
|---|---|---|
| 1. The Coaching | Direct access to our team of expert coaches. | Lack of expert guidance and a proven roadmap. |
| 2. The System | The 45-day, step-by-step Freedom 45 curriculum. | Lack of a clear, structured plan. |
| 3. The Peer Group | A curated, private community of other 6, 7, and 8-figure business owners. | Lack of a supportive environment and being surrounded by other drinkers. |
This integrated approach ensures that you are supported from every angle, addressing not just the behavioral aspects of drinking, but the psychological, strategic, and environmental factors that contribute to it.
The Coaching: Direct Access to a Team of Experts Who Have Been in Your Shoes
A significant portion of your investment secures you direct access to a team of expert coaches. This is not the kind of coaching you find in traditional therapy, where a clinician who has only read about addiction in a textbook attempts to guide you. Our coaches are men who have lived in the trenches of high-stakes business, faced the same pressures you face, and successfully used this exact system to reclaim their power. This shared experience is an invaluable asset, as it allows for a level of understanding and guidance that is simply not possible in a clinical setting. You will have multiple touchpoints with this team every week, including live group coaching calls to discuss strategy and overcome obstacles. This constant, expert oversight is designed to provide you with a proven roadmap and the real-time adjustments you need to navigate it successfully.
The System: A Proven, Step-by-Step Playbook for High-Performers
The second pillar of your investment is the Freedom 45 curriculum itself. This is not a collection of motivational videos, but a meticulously designed, 45-day, day-by-day playbook that tells you exactly what to do and when to do it. It is engineered for the busy entrepreneur, with short, actionable daily videos that deliver a clear mission without any fluff. The system includes daily journaling prompts and accountability check-ins that compel you to do the necessary internal work and track your progress in a measurable way. A key feature of this system is its progressive unlocking mechanism; you cannot skip ahead. This design forces you to engage with the material sequentially, building a strong foundation and creating the momentum necessary for the changes to become permanent. This structured approach eliminates guesswork and provides a clear, predictable path to success.
The Peer Group: The Unfair Advantage of a Curated Network
Perhaps the most valuable and often underestimated component of your investment is the peer group. The old adage, "You are the average of the five people you spend the most time with," is a harsh reality in the context of addiction. If your current social circle is composed of other high-performers who also drink heavily, your chances of successfully changing your habits in isolation are slim to none. We solve this problem by surgically removing you from that environment and placing you into a new one—a curated, private community of other 6, 7, and 8-figure business owners who are all on the same mission. This is not a support group; it is a peer group. The distinction is critical. In this environment, the accountability comes not from sympathy or commiseration, but from a shared standard of excellence and healthy competition. When you see other men in the group closing major deals, repairing their relationships, and achieving peak physical fitness, it creates a powerful, intrinsic desire to keep up. This is positive social pressure, and it transforms your desire to win into a potent force for your sobriety.
The ROI Calculation: How This Investment Pays for Itself in Under 90 Days
As a savvy business owner, you understand that the most important metric for any investment is the Return on Investment (ROI). Let's run a conservative analysis of the ROI on the $5,000 investment in the IAMACOMEBACK program. First, consider the reclaimed productivity. A business owner earning $500,000 per year has an hourly rate of approximately $250. If alcohol is causing just two hours of lost productivity per day due to brain fog, low energy, or recovery, that equates to a loss of $500 per day, or $182,500 per year. In the first 90 days alone, this reclaimed productivity amounts to a staggering $45,625. Next, consider the direct savings from not purchasing alcohol. A conservative estimate of $50 per day on drinks adds up to $1,500 per month, or $4,500 over 90 days.
When you combine these two figures, the total ROI in the first 90 days is $50,125. This represents a more than 10x return on your initial $5,000 investment in the first quarter alone. This calculation does not even begin to factor in the immense, unquantifiable returns, such as the value of a saved marriage, the restored relationship with your children, or the profound impact of renewed self-respect and clarity. From a purely financial standpoint, the decision is not just logical; it is a strategic imperative.
Your Next Step: How to Make an Informed Decision
This is not a sales pitch. It is a business case, presented in the language you understand, to help you make a logical and informed decision. You are a man who makes decisions based on data and ROI, and the data is unequivocally clear. The first step is to calculate your own personal cost of inaction. Be brutally honest with yourself: how much time, energy, money, and opportunity is your current relationship with alcohol truly costing you each month? Write that number down. Second, assess the value of the solution. What would it be worth to you, in concrete financial terms, to reclaim that lost time, to double your energy, and to operate with absolute clarity and confidence in every area of your life? The final step is to determine if you are a fit for this system. We are ruthless about protecting the integrity and quality of our community, and not everyone is accepted.
If you're ready to make a data-driven decision, book a confidential, no-pressure strategy call with a member of our team. We will help you analyze your specific situation and give you a straight, data-driven answer on whether we can help you achieve the ROI you are looking for.
References
- IAMACOMEBACK Internal Data. (2024). Analysis of common themes from over 8,000 sales call transcripts with high-performing men from 2020-2024.
- Sacks, J. J., Gonzales, K. R., Bouchery, E. E., Tomedi, L. E., & Brewer, R. D. (2015). 2010 National and State Costs of Excessive Alcohol Consumption. American Journal of Preventive Medicine, 49(5), e73–e79. https://doi.org/10.1016/j.amepre.2015.05.031
- Addiction Center. (2025). Cost Of Drug And Alcohol Rehab. https://www.addictioncenter.com/rehab-questions/cost-of-drug-and-alcohol-treatment/
